PR and Advertising

PR is the editorial you get for free from journalists and advertising is coverage given to your business that you have to pay for. Both have their merits and usually combining the two is the most effective way to build your brand - and sales.

Vanilla can design advertisements and place them in the most appropriate publications and write pieces of advertorial copy about your business that is ready to be used when there is the opportunity to include it when advertising.

We also draft press releases and information for the media and contact them on your behalf with a view to receiving some free promotion.

Some clients think they need PR, others that they need advertising, but usually it is combination of the two that works best.